Comments on: New media advertising http://www.ittalks.net/2007/03/20/new-media-advertising/ Information Technology industry commentary and reviews Wed, 08 Feb 2012 04:51:01 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Aileen Apolo http://www.ittalks.net/2007/03/20/new-media-advertising/comment-page-1/#comment-201 Aileen Apolo Mon, 16 Apr 2007 16:05:00 +0000 http://www.ittalks.net/2007/03/20/new-media-advertising/#comment-201 Thanks for this Blogie. For bigger schools or businesses who wish to use Google Apps please let me know so I can help them. Thanks! Thanks for this Blogie. For bigger schools or businesses who wish to use Google Apps please let me know so I can help them. Thanks!

]]> By: Moslemen M. Macarambon Jr. Blog » SEO Davao Meetup http://www.ittalks.net/2007/03/20/new-media-advertising/comment-page-1/#comment-72 Moslemen M. Macarambon Jr. Blog » SEO Davao Meetup Thu, 22 Mar 2007 10:22:28 +0000 http://www.ittalks.net/2007/03/20/new-media-advertising/#comment-72 [...] has more details and info regarding the SEO meetup here. We are also talk of possible of running a online marketing company which will target Davao-base [...] [...] has more details and info regarding the SEO meetup here. We are also talk of possible of running a online marketing company which will target Davao-base [...]

]]> By: Blogie http://www.ittalks.net/2007/03/20/new-media-advertising/comment-page-1/#comment-70 Blogie Wed, 21 Mar 2007 02:01:51 +0000 http://www.ittalks.net/2007/03/20/new-media-advertising/#comment-70 I agree: ultimately, "the decision on where to advertise should always be made on a case-to-case basis." I agree: ultimately, “the decision on where to advertise should always be made on a case-to-case basis.”

]]> By: Mark http://www.ittalks.net/2007/03/20/new-media-advertising/comment-page-1/#comment-69 Mark Tue, 20 Mar 2007 13:36:38 +0000 http://www.ittalks.net/2007/03/20/new-media-advertising/#comment-69 On the other hand Google AdWords also has its limitations and in some cases traditional advertising (print or otherwise) can be more effective depending on the attributes of the target audience. Attributes such as (off the top of my head) age, access to the Internet, and capacity to use the Internet. These and then some need to be considered before choosing the medium of advertising. Also, I don't see targeted and contextual advertising as something new or just coming of age. Designer labels have been practicing this for a long time by advertising mostly in glossy fashion magazines. Beer brands have been doing this by advertising heavily during big-name sports matches. This and many other examples show that targeted/contextual advertising is old school (in fact, fundamental to Marketing) and that Google Adwords just borrows from that model. On the other hand, I do agree that Internet advertising--specifically Google's AdWords--does have its own unique dimensions which can make it cost-effective. But I believe the decision on where to advertise should always be made on a case-to-case basis. On the other hand Google AdWords also has its limitations and in some cases traditional advertising (print or otherwise) can be more effective depending on the attributes of the target audience. Attributes such as (off the top of my head) age, access to the Internet, and capacity to use the Internet. These and then some need to be considered before choosing the medium of advertising.

Also, I don’t see targeted and contextual advertising as something new or just coming of age. Designer labels have been practicing this for a long time by advertising mostly in glossy fashion magazines. Beer brands have been doing this by advertising heavily during big-name sports matches. This and many other examples show that targeted/contextual advertising is old school (in fact, fundamental to Marketing) and that Google Adwords just borrows from that model.

On the other hand, I do agree that Internet advertising–specifically Google’s AdWords–does have its own unique dimensions which can make it cost-effective. But I believe the decision on where to advertise should always be made on a case-to-case basis.

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