In the business of selling high-tech gadgets, especially telecommunications devices, it is paramount that the company website communicates well to its target market. One such enterprise is PMC Telecom, which carries the line of BT Phones. They’ve recently redesigned their website, which now appears to be very straightforward in its sales and marketing approach.

While PMC Telecom’s site also features other telephony products, it’s BT Phones that we’re focusing on here. Within this manufacturer’s main page, at a glance, online customers are able to view a product’s basic specifications, the price tag, and a clearly rendered photo of the item. I also like this small touch: atop the page, a different product appears each time you refresh the page.

For each item displayed, one can click on a “More Info” button that leads to the product’s own webpage. This page is, of course, more detailed in terms of product description. In my opinion, they could’ve done well to have added more pictures of the product itself. Doing so might just inspire customers to use the built-in shopping cart system right then and there!

The BT Phones section of the PMC Telecom website is clean and uncluttered, but it could’ve arranged the products in separate categories. Having gadgets of various uses in one page might tend to be confusing to some customers. However, I think the easy-to-use interface, and the fact that there aren’t really all that many items, more than make up for this.

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