Why Microsoft wants Yahoo!
By Blogie • 12 Apr 2008
Probably the hottest news abuzz this year is the looming merger — some say hostile takeover — between Microsoft and Yahoo. Earlier, it was about the resistance on the part of Yahoo to capitulate to the software giant. Lately, the focus has shifted to Redmond and the perceived motive behind their bid to acquire the second largest search engine.
Very recently, two analysts from Gartner, a research services firm, asserted that Microsoft is now on shaky ground due to the state of Windows Vista, which they described as “collapsing”. The analysts, Michael Silver and Neil MacDonald, practically assessed the latest version of the Windows OS as a failure due to disappointingly low market acceptance. According to a rival firm, Forrester Research, by the end of 2007, only a little more than 6% of enterprise-level PC users had migrated to Vista.
The main reason cited for the poor sales performance is the lack of understanding among general users of what makes Vista so much better than Windows XP. And for those who do know, many of them are turned off by the resource-hungriness of Vista. Also, it’s reported that most of those who have adopted the latest OS were users of the nearly-extinct Windows 2000; apparently, Windows XP users (like me) are staying put.
Gartner is now widely quoted as saying that Microsoft is in an “untenable” situation. It predicts that Microsoft Corp. could be in financial straits by 2011 due to a presumed thinning of the latter’s market base. The firm further forecasts that a large number of technology users will be shifting to “OS-agnostic applications” (computer programs not dependent on what operating system is installed), thereby adversely affecting another area that has been dominated by Microsoft: office productivity suites. A prime analogy would be Google Apps, which competes with Microsoft Office.
The Google Apps suite — documents, spreadsheets, presentations, calendar, email, and even more to come — is deployed over the Web, and so is made available to anyone for free, regardless of what’s making his or her computer run. Increased acceptance of such systems could very well erode Microsoft’s revenues from MS Office, reportedly $16 billion in 2007 (including Exchange Server, which allows Office applications to be deployed utilized across the Internet, among other things).
Gartner then proceeded to explore the notion that this is what’s inducing Microsoft to get its hands on Yahoo: to finally capture, and capitalize on, the Internet-ads history (and potential) of the first search engine to gain worldwide attention.
True, virtually every Web venture is targeting Internet advertising as a source of huge revenue. Even Google is in the bandwagon (if it’s not, in fact, the horse). Microsoft, however, has remained staunchly a software publisher and provider, and has ruled over this landscape for a couple of generations. Therefore, isn’t it rather a stretch to assume that this particular Goliath will just keel over and die?
The points made by Gartner are worth looking over. But, in my opinion, MS Office and Windows (perhaps not Vista but the keenly-anticipated Windows 7) are here to stay for longer than anyone might care to imagine.
So, why does Microsoft want to have Yahoo!? At this point, it’s still anybody’s best guess. My take on this is: isn’t it but natural for a business to proceed into further territory?
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microsoft wants to win this internet era’s search engine war.
Well, whether that’s the case or not, I agree with what an author at TechCrunch.com said: the world needs a counter-balancing for Google.
OS wars, Office wars, Internet browser wars, search engine wars, internet api wars, and other tittle-tattles. Microsoft is the only company that has stayed in all these wars for more than a decade and “counter-balanced” the majority of technologies! Whether Microsoft really needs yahoo or not, this won’t make a budge on Microsoft’s overall market impact. It’s like in 1995, we hear people saying Microsoft will die in the next 5 years because of Linux… geez
Rod, the fact that Microsoft is aggressively pursuing Yahoo, IMHO, indicates that MS believes that the acquisition will indeed affect their bottom line. And, I do think that, if finally MS has its hands on Yahoo, there will be market impact. But again, one can only guess at what’s in the heads of people in Redmond.
I agree with you, though: Microsoft is no pushover.
yes i agree, Microsoft won’t be good in doing the “counter balance” for the search engine wars. it will make things worst.
Microsoft’s interest in Yahoo is simple. They realized, for quite some time now, but only after the Google phenomena, that the new OS is the Internet. Through Yahoo, they can distribute their own version of web-based apps, with online advertisement only as a bonus.
Or, they conquer the ad wars via Yahoo and eventually demoralize Google’s apps and bring the app wars back to the real OS (inside your PC).
Either way, it’s just a businessman’s strategy. It’s not like the sky is falling on Microsoft.