Davao — HP City
Posted on 19 August 2008
Davao City’s bid to become a leading ICT hub in the Philippines got a boost last week when Hewlett-Packard Philippines Corp. launched a corporate marketing strategy called “HP City”. This program is HP Philippines’ way of contributing to the growth of the technology sectors in Davao City.
“Apart from being one of our most important markets,” said Bernadette Nacario, Country General Manager of HP Philippines’ Personal Systems Group, “Davao will always be a significant market for HP here in the Philippines.”
A visible sign of our being an HP City is this technology company’s sponsorship of the upcoming Kadayawan sa Dabaw festival. Already we are seeing banners and streamers bearing the familiar HP logo all over the city. According to Bebi Reyes-Guzman, Marketing Communications, there will also be taxi cabs that will sport the HP emblem.
